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Thursday 11 February 2010

the end result

When we first received our brief, we were far from enthusiastic, although as a group we tried to show we were. We were so very intimidated by the brief as it was very well presented, and obviously we needed to spend a lot of time working on breaking down the brief. On our first meeting we broke the brief down, and tried to make a plan. The group dynamics worked well as we all became involved, although I believe that to begin with I took a step back, as I didn’t know the group as well as some of the other members. I work best once I have observed to begin with, so after a while I became a lot more involved. We began by writing ideas down, and selecting the best ones to develop and make into more like a pitch.

We met twice weekly, but often one or more members of the group were missing. This was due to legitimate reasons, so everyone was still putting in effort and time. We decided to begin by making our credentials pitch, which we had good fun doing discussing roles we wanted to take on. I ended up being a student studying marketing and PR (which is what I am doing) and gaining work experience. This was useful as it started making me think, and because of this I have managed to get some work experience for the summer.

I believe this group work has developed me in various other ways as well, as I stated above, team work is not my strongest skill as I find working alone I do not have to rely on anyone and work to my own pace. I tend to work best under pressure, which usually means leaving it to the last minute and as a group it is very difficult to do this. So my time management has been helped by this, although I do find myself writing this at the last minute. Also my ability to take control has been improved, as in the past I have taken a backseat role within any form of group work activity. It has also increased my communication skills, as to get a point across, as with any aspect of public relations, you need to be clear on what you are saying explain everything thoroughly and clearly so the group begins. Unfortunately this skill is not one I naturally posses, as in everyday life I speak twice the normal speed as an ordinary person and tend to swing in roundabouts going off topic. Thankfully this task has helped me to gain the skills to slow down and get to the point.

Another thing that I had to control was my nerves; I seem to have to very different personalities, before public speaking or at any other time I can come across as a very nervous and shy person, but this task has really helped me to maintain a “stage presence”, what I mean by this is that it is like becoming a character who is very confident an unafraid. This was very necessary as we had a tough group to pitch to, also I did not want to let my team down and seem like the weak link. I believe the group I was in helped me as they all come across as very confident characters, which rubbed off on me.

I believe that my team has much strength and although we are not perfect, we all gelled together well. I think this made the task a lot more enjoyable and probably the main reason I became more confident. We all managed to bring different skills and knowledge as we had many different courses and backgrounds. We had people doing media, journalism, H.R. marketing and public relations. This was extremely useful as it helped us create a wide researched project.

In conclusion I do not believe in the phrase “dream team” after working in a group for this project and analysing the group. Every person has imperfections and every team has this. I believe that there will never be a perfect team, and this is why things get done. If everything went perfectly well, then the project would not be as great as when things go wrong it helps people to create new ideas and expand existing ideas. Some different definitions from websites I found when carrying out research on a dream team are from answers.com “a team or group whose members are amongst the most qualified or talented in their field “ this is correct but qualifications and talent do not create the dynamics of a team. Another definition from the free dictionary says “a perfect combination of people regarded as having the perfect combination of talents.”

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